Inquiring and Questioning

The image of a drill illustrates the art of inquiring much better than an image of a saw. Inquiring and questioning are more about test-drilling into rather than sawing through things thatare already in place. To drill deeply in order to examine the essence and to ask questions that are not usually considered provides new possibilities of moving forward.

Sounding Board

The inspiration behind IBIDEA´s sounding board is captured in a squash ball. When playing squash, there are two people, four walls, high-speed action, a hard, fast ball and lots of awareness.

Strategies and Tactics

IBIDEA´s Strategies and Tactics can be compared to a silencer. A silencer for a gun is straightforward, purpose-driven and means business. The silencer allows for an unexpected approach on the competition. Put simply, with a silencer, the method is more direct for greater effect.